Google CEO Schmidt: Consumers Won't Pay for Most Online News - Advertising Age - MediaWorks

Google CEO Schmidt: Consumers Won't Pay for Most Online News - Advertising Age - MediaWorks: "SAN DIEGO (AdAge.com) -- The newspaper business and other publishers will end up using a combination of advertising, micropayments and regular subscriptions to support its content online, much the way cable TV already operates, Google CEO Eric Schmidt told newspaper executives today. 'I think you're going to end up with all three,' he said."