Monday, June 13, 2005

Cosmetic Changes at Google

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Cosmetic Changes at Google Precede Larger Overhaul

By Jim Hedger,
StepForth News Editor,
StepForth Placement Inc. (c) 2005


Google is undergoing some of the most sweeping changes in its short, seven year history. As of next week, Google will have finished sorting what might be its largest algorithm shift ever as the final points of the 3.5 part Bourbon Update were installed last Monday.

This update has been staggered into three and a half sections in order to avoid a massive amount of dislocation in established rankings as was seen in previous major updates. While changes stemming from the Bourbon Update have not actually manifested into a full reordering of Google's search engine results pages (SERPs), many individual webmasters have reported fairly significant losses or gains in ranking over the past few days."

Google Search: Bourbon Update google

The Bourbon update started around May 20th, 2005, and 10 days later has yet to settle down. This officially makes it the second longest update since Florida which lasted almost 20 days.

SEO DotComicide: Google Update Bourbon
Another point - Google is now showing the worse search results in it's history. There are some answers,
They were hacked
A virus has got inside
They have serious bugs they can't fix.
Human intervention has been dropping good quality sites ( eval ).

Whatever conspiracy theory you believe in, the point is that Google is currently broken and Yahoo is the best search engine on the internet at this point in time.

The question is - whatever happened can they fix it or is this the start of the biggest downfall from the most sucessful internet search engine ever?

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